A Low-Carbon Website | Lines, So Creative

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ABOUT STUDIO

Lines, So Creative is a sustainability-focused brand design studio in Pune, India. It is specialised in brand direction and design rooted in transparent aesthetics, empathy and ecology. The home-based studio works remotely with sustainable fashion and lifestyle businesses like yours to help you stand out as a trustworthy, professional, and influential brands in your community.

DESIGN STYLE

The studio works in a design style called transparent aesthetic. With less emphasis on beautification, this style invites your customers to slow down, look in deeply, and understand the essence of your brand.

In simple words, this design style lets your customers know more about your brand than just how it looks. They learn about the results, solutions, experience, and personality you can give them through your products and services. As a result, your customers can better understand and connect with your brand, compare it with your competitors, and see how it can help them meet their needs.

DESIGN PHILOSOPHY (Project Pillars)

Design, Empathy, and Environment

Design helps to visually represent your brand's essence and identity to your target audience, and differentiate you from your competitors.

Empathy helps humanise your brand by communicating the emotions and values that resonate with your target audience. This helps to build deeper connections and trust with them.

Environment consideration ensures that your brand design is sustainable, and reflects your commitment to environmental responsibility which resonates with environmentally conscious customers.

PORTFOLIO

Lotus Romance

To explore the case study on Lotus Romance branding and discover the meaning behind each design choice made for it, click here.

APPROACH

At Lines, So Creative I — Disha, am interested in approaching brand design with a simple and intentional mind. My goal is to work one-on-one with you through a slower process that allows me to first understand your brand essence, establish aesthetic goals, and then design your logo and print materials that align with all of that.

I go step-by-step through each package starting with the Design Direction. If both of us enjoy the trust and client-designer work relationship, we then move forward to the next design package.

PACKAGEs OVERVIEW

01 . 0

Design Direction for Logo and Print Materials

02 . 0

Logo Design

03 . 0

Colour Palette, Font System and Print Materials

PACKAGE & PROCESS

Package 01

Developing Design Direction for Logo and Print Materials

Every branding project at Lines, So Creative starts with this package. Through this package, I develop a design direction for your logo and print materials based on your brand and target audience essence.

Importance of developing a design direction for your logo and print materials:

01 . 0

Developing a design direction in the first place helps you and your brand designer understand the aesthetic goals for your logo and print materials before you start designing them.

02 . 0

The visual identity created with reference to the design direction further helps you to:

02 . 1

Convey your brand essence to your target audience.

02 . 2

Evoke desired emotions in their minds and build a strong emotional connection with them.

02 . 3

Improve your brand positioning in the oversaturated fashion and lifestyle industry and set your brand apart from your competitors.

02 . 4

Develop a consistent and influential brand image.

02 . 5

Reflect and improve your brand credibility.

02 . 6

Set the right expectations and attract the right customers to your brand.

02 . 7

Create a stronger and more professional brand image to confidently approach stockists, investors, and collaborators and charge premium prices for your products and services.

02 . 8

Create low-carbon impact on the environment and boost your brand reputation and trust among eco-conscious customers.

Thus, the design direction ensures that your logo and print materials will not just be beautiful but also thoughtful and functional.

What You Get:

Design Direction Presentation

Design Direction PDF Document (view sample)

Guideline PDF Document (view sample)

Project Timeline:

5 Months

Project Fees:

I'll let you know about this once you submit the client application.

Package Availability: Work In Progress 🚧 This package is currently undergoing a system development process and will be open for collaboration in a few weeks.

Package 02

Logo Design

Next, I design your brand logo based on the design direction we developed in the previous package.

Why do you need to design a professional logo for your brand?

01 . 0

A logo designed with reference to the design direction is more resonating and unique. It communicates your brand values, positioning and personality to your target audience. This helps to set your brand apart from competitors that offer similar products and services in your industry.

02 . 0

A well-designed logo helps to reflect your business's commitment to quality and professionalism. It makes people feel good about your business by showing that it is trustworthy, reliable, and credible. This improves your brand image and reputation in your industry.

03 . 0

An intentionally designed logo also helps people recognise your brand, have the right thoughts and feelings about it, and promote your brand message.

04 . 0

A thoughtfully designed logo helps to evoke emotions that resonate with your brand and target audience. This helps you connect with them on an emotional level.

05 . 0

A professional logo communicates your brand values, positioning, and personality. This helps you get the right customers, employees, stockists, investors and collaborators for your business.

06 . 0

A carefully designed logo helps you keep your brand image consistent across all marketing and branding touchpoints.

07 . 0

A professional logo also gives you a sense of confidence, pride, and ownership in your business.

What You Get:

Primary Logo

Secondary Logo (if needed)

Monogram / Brand Mark (if needed)

Concept Presentation

Guideline Document

Print, Web and EPS Files

Project Timeline:

7 Months

Project Fees:

I'll let you know about this once you submit the client application.

Package Availability: Work In Progress 🚧 This package is currently undergoing a system development process and will be open for collaboration in a few months.

Package 03

Colour Palette, Font System and Print Materials

After designing your logo, I create your brand colour palette, font system and print materials, to provide your target audience with a more cohesive brand experience.

As every business's needs and goals are unique, we explore the print materials in-depth and then select which one would be most essential for your business at this stage. Here are some examples of print materials: business cards, hand tags, letterheads, envelopes, note cards, product care cards, gift cards, etc.

Why do you need to design cohesive print materials for your brand?

01 . 0

Cohesive print materials give real-world marketing materials that your customers can physically hold and interact with.

02 . 0

They help you create a more memorable and meaningful customer experience.

03 . 0

They convey your brand's professionalism and attention to detail. This helps your customers to easily trust your business.

04 . 0

Well-designed print materials also help you connect with customers and guide them to your website, social media accounts, and even your sustainability projects and programs.

05 . 0

They also help you keep your brand consistent across various branding and marketing touchpoints. This way, they help your brand stand out from its competitors in the same industry.

What You Get:

Colour Palette

Font System

Print Materials (Print-Ready Files)

Concept Presentation

Brand Style Guide

Guideline Document

Project Timeline:

I'll let you know about this when we get to this point in the branding process.

Project Fees:

I'll let you know about this when we get to this point in the branding process.

Package Availability: Work In Progress 🚧 This package is currently undergoing a system development process and will be open for collaboration in a few months.

What else do you get with these packages?

As we work through these packages, I provide you with a branding questionnaire, presentation PDFs, presentation videos, feedback forms, detailed guidelines and everything else necessary to make sure you feel completely confident and well-guided in the project process.

SLOW PROJECT TIMELINES

I believe that in order to do things well, they need to come from a state of understanding, inspiration, purpose, focus, peace, and rest. Hence, I've built slow (lengthier) timelines into my process to develop that kind of experience for both of us. Here’s an explanation that will help you understand this better.

In-depth Research and Discovery: Due to the slow project timelines, I have more time for in-depth research, discovery and to understand your brand essence, its target audience, market trends, and competitors. This study further helps to lay the groundwork for your brand designs. With more time, I can provide thoughtful and environmentally friendly design solutions that complement your brand's essence and vision.

Provide Well-Guided Service: Slow timelines provide me with an opportunity to properly present the work to you. With more time, I can walk you through the presentations, listen to your ideas, discuss feedback with you and help you make the right choice for your brand.

More Time to Provide Feedback: I understand that you, too, own a business and must have your own commitments and deadlines to meet. As a result, working through slow timelines help you balance your business commitments and our project tasks effectively. The slow timelines allow you to take your time to review the presentations and provide feedback on them. This ensures that you get enough time to carefully consider the work and make informed decisions that align with your brand vision.

SUSTAINABILITY

Eco-Actions Practiced in Project Process:

01 . 0

Design environmentally low-carbon impact visual identity designs.

02 . 0

Suggest environmentally friendly printing materials, methods and press.

03 . 0

Consciously choose print materials for your business.

04 . 0

Create and send low-carbon impact project files.

05 . 0

Practise sustainable actions to maximise resource conservation like paper and energy.

06 . 0

Plant a tree in India on behalf of the client through Give Me Trees.

07. 0

Donate a portion of the project fees to Wildlife SOS to support wildlife conservation efforts in India.

Impact of Eco-Actions:

- Reduces project carbon footprints

- Minimizes paper usage

- Reduces waste generation through your business

- Reduces energy consumption

- Reduces pressure on recycling systems

- Protects and restores the ecosystem

- Reduces climate change

- Reduces species extinction

Aimed UNSDG:

The above eco-actions help to serve the following United Nation Sustainable Development Goals:

12. Responsible Consumption and Production

13. Climate Action

14. Life Below Water

15. Life on Land

FAQS

01 . 0

Do you offer a payment plan?

Yes. I understand working with a brand studio is an investment for your business, so I try to make payments as simple as possible for you. First, you will have to pay a 30% non-refundable deposit to reserve your spot in my schedule. From there the rest of the payment will be broken into 6 to 7 instalments that will be spread equally throughout our project.

02 . 0

Can we work with you just on the logo design or print material package?

I take great pride in my step-by-step approach to branding projects. It enables me to first understand the essence of your brand and target audience, then establish aesthetic goals and develop your logo and print materials that align with all of that. As a result, I prefer to work with all of my branding clients on the design direction package first, and then go to design their brand logo and print materials if we enjoy working together.

03 . 0

How soon can we start?

This depends on the project that I'm working on and my current availability. To get an idea of my current availability, please fill out the client application.

MEET THE FOUNDER & DESIGNER

Hello! I'm Disha Bhosale, the founder and brand designer at Lines, So Creative. And here are my thoughts on helping entrepreneurs to create sustainable brand designs for their businesses.

I believe sustainable visual identity is of great importance for businesses that want to include sustainability in their core values and practices. My design choices help your business stand out from its competitors by demonstrating its commitment to environmental responsibility. This further helps you create a unique selling point that resonates with environmentally conscious consumers. Consumers these days have become more eco-conscious, and as a result, they are more likely to trust and support brands that align with their sustainability values. When your business authentically incorporates sustainability into its branding, it demonstrates its genuine commitment to making a positive impact on the environment. This increases your customers' trust and helps you create strong connections with them.

A great sustainable visual identity helps to attract positive and like-minded partners, investors, and employees to your business who value sustainability. But the most important reason I believe in developing a sustainable visual identity for a business is its ability to create positive environmental and social change. Businesses that embrace sustainable practices and communicate them through visual identity encourage their customers, employees, and stakeholders to do the same. Sustainable branding has the power to inspire collective action and create a ripple effect, leading to broader sustainability efforts and a positive impact on the planet and society.

HOW TO PROCEED FOR A PROJECT

01 . 0

Fill out the client application.

Fill out the client application, so that I will come to know about your brand and expectations and determine if we can be the right fit for it.

02 . 0

View the client onboarding guide.

If we are a good fit, I will email you a link to a client onboarding guide where you can learn more about the design direction package's process, fees, deliverables, and so on.

03 . 0

Schedule an intro call.

If you are ready to invest in the design direction package, we will schedule an intro call to discuss your brand and expectations in-depth and ensure we're a good fit.

04 . 0

Approve the proposal and move forward.

After the intro call, if we believe we are a good fit for your project, I will prepare a proposal for you to look over and approve. After that, I will send you the contract and deposit invoice to make the project official!

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