Does this sound familiar?
Your current branding isn’t giving you the confidence to enter new markets, stand out from competitors, or clearly convey your value to your audience.
You know even though your business is growing, your branding hasn’t kept up. As a result, potential customers are questioning your pricing, hesitating to trust your brand, or turning to your competitors instead. You know it’s time to elevate your brand image—and that means investing in professional design guidance.
Good News: Lines, So Creative is here to help you with that! 🙌🏼
How? Let's see.
But first if you still doubt about whether it’s the right time to refresh your branding, here’s a freebie for you! Download it now to assess your current visual identity and determine if it’s truly working for you—or if it’s time for a refresh. No pressure, just here to help you make the best decision for your brand. 💛
OKAY WHAT'S NEXT
After working through the freebie, you may have realised that your visual identity should do more than just looking good—it should make an impact. You’re ready to refresh your visual identity and are looking for the right support to develop a clear, strategic design plan for your logo and print materials—one that builds trust and fosters genuine connections.
And guess what? Lines, So Creative has just what you need—the Design Direction Package!
but first LET'S KNOW—What's a DESIGN DIRECTION
A design direction is a set of design ideas developed for your logo and print materials. These ideas reflect the key essences of your brand and the people you want to reach. It provides inspiration and clear guidelines to help you understand the design goals for your new visual identity. In short, it, showcases possible logo concepts, fonts, layouts, shapes, and patterns along with your product images, helping you visualise how the design elements would complement your work style.
about DESIGN DIRECTION package
Through the Design Direction Package we establish a clear, strategic, and aesthetically aligned design direction that serves as a guide when developing your logo and print materials. By keeping this direction at the core of your branding projects, you ensure that your visual identity aligns with your brand, connects with your audience, and sets you apart in the over saturated sustainable fashion-lifestyle industry.
By referring to the Design Direction while creating your visual identity ensures that your designs:
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Clearly communicate your brand essence to your target audience.
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Evoke the right emotions and build a strong emotional connection with them.
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Strengthen your brand positioning in the highly competitive fashion and lifestyle industry, helping you stand out in it.
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Establish a consistent and influential brand image.
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Enhance brand credibility and trust.
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Attract the right customers by setting clear expectations.
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Create a professional and polished brand presence, boosting confidence when approaching stockists, investors, and collaborators—allowing you to charge premium pricing.
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Support sustainability efforts by minimising environmental impact, improving your reputation among eco-conscious customers.
Thus, with a strong Design Direction established at the start of your branding journey, your logo and print materials won’t just look good—but be intentional, professional, and functional.
who is this for
The Design Direction Package is crafted specifically for sustainable fashion and lifestyle brands in India that have been in business for 3+ years and are ready for professional design guidance to build a strong, impactful visual identity.
If your current branding feels outdated and you know it’s time for a refresh, but don't know where to start and need the right push—this package is perfect for you!
Similarly, if your business is growing but your branding no longer reflects that growth, and instead gives you an ick—it’s a clear sign that you need a strategic design plan to elevate and realign your branding with your growth.
WHAT'S INCLUDED
Here’s What You’ll Get in this Package:
01 ·
A presentation that clearly showcases the design goals established for your logo and print materials.
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A document that explains the design goals in detail and helps you understand the meaning behind the visual elements and concepts established for your visual identity.
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A video that walks you through the presentation, and offers a clear understanding of the thought process behind the proposed design direction.
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A guideline document that provides a summary of all the files you’ve received and offers clear instructions on how to use them effectively and sustainably in your business.
WhAT YOU'VE TO DO
👉 Join the Design Direction Package Waitlist
And enjoy bonuses like —
Priority Booking: Get first access to professional design guidance to revamp your visual identity.
Special Bonus: A free one-on-one intro call as a thank-you gesture to trust the process early.
If you’ve been waiting for a sign to refresh your brand, this is it! Fill out the form below and join the Design Direction waitlist today!
FAQs
Will we get the logo design and other print/digital files?
The Design Direction Package does not include logo design files, icon files, print material files, digital asset files, or any other design element files. Instead, it provides you with a strategic design plan that acts as a clear roadmap for creating a strong and cohesive visual identity. This ensures that when you move forward with designing your brand identities, they are intentional, aligned with your brand’s essence, vision, and audience.
If you’re looking for professional design guidance to set the right foundation for your brand’s visual identity, this package is the perfect fit!
What else do we get during the Design Direction project?
During the Design Direction project, I provide detailed project guidelines, timeline, questionnaire, feedback form, and everything you need to feel confident and supported in the project process.
Do you offer a payment plan?
Yes, I understand that investing in a brand design studio is a big decision, so I try to keep payments simple. To secure your spot in my schedule, a 50% non-refundable deposit is required. The remaining balance will then be divided into equal instalments throughout the project process.
How to proceed for the Design Direction project?
First, you'll have to fill out the Design Direction waitlist form. Once I start booking projects, I’ll send you an onboarding guide with details on the project process, fees, and deliverables. If you're ready to invest in the project, we'll schedule an intro call to discuss your brand and expectations. If we’re a good fit, I’ll prepare a proposal for your approval. Then, I'll send the contract and deposit invoice to officially start the project together!
How soon can we start?
I plan to start booking Design Direction projects by June 2025 or sooner. If you're interested in working together, please fill out this form to join the client waitlist. Otherwise, availability for new clients will depend on my current project commitments.
Can you just design a logo or a print material for us?
I take a thoughtful, step-by-step approach to branding, starting with understanding your brand essence and audience, setting clear aesthetic goals, and then crafting a logo and print materials that truly align with all of that. For this reason, I only design logos or print materials after first working through the Design Direction Package to build a strong foundation and create an intentional design solution. If this approach resonates with you, I’d love to collaborate!
We already have a logo. Can we still work with you?
I focus on creating cohesive visual identities from the ground up, ensuring every design decision is intentional and aligned. Because of this, I don’t work with existing logos or brand identities. However, if you're open to a fresh start through the Design Direction Package, I’d love to work with you!
Do you work with clients outside Pune, India?
Absolutely! Your location within India won’t be a barrier to working together. All project work and communication are managed through online tools, making collaboration easy no matter where you are.
How do you incorporate sustainability into the project process?
I incorporate sustainability in the project process by creating low-carbon impact visual identities, recommending eco-friendly printing materials and methods, and consciously selecting print materials for your business. Project files are optimized for minimal carbon impact, and sustainable practices are followed to conserve resources like paper and energy. Additionally, I contribute to environmental efforts by planting trees in India through Give Me Trees and donating a portion of project fees to Wildlife SOS for wildlife conservation.
These actions help reduce carbon footprint, minimize waste and energy consumption, support ecosystem restoration, and contribute to United Nations Sustainable Development Goals 12, 13, 14, and 15.
What comes next after a successful Design Direction project?
After completing the Design Direction project, if our collaboration was truly enjoyable and fulfilling, we can work together again to create your brand logo and print materials based on the new design direction we developed.
However, if you prefer, you can also use the design direction to create the visual identity on your own or with another designer.
At the end of our Design Direction project, I’ll provide you with more details on how we can continue working together to complete your visual identities—should you choose to move forward with Lines, So Creative!
Where can we learn more about Lines, So Creative?
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